However, he doesn’t think BIM on its own is going to save the day in terms of driving industry change.
Martin shares how Bryden Wood's foundational philosophy, 'Design to Value,' emphasises optimising efficiency, cost-effectiveness, and client outcomes rather than focusing purely on aesthetics.This approach informs projects ranging from data centres to healthcare facilities, proving the value of holistic and strategic design thinking.. 2.
Breaking down silos in architecture and engineering.Martin highlights the importance of integrating multidisciplinary expertise within Bryden Wood to regain control over the design process.By bringing architects, engineers, coders, and data analysts together under one roof, Bryden Wood fosters collaboration and innovation, streamlining the development of high-value solutions.. 3.
Challenging the client brief for better outcomes.A recurring theme is Bryden Wood’s practice of questioning and refining client briefs.
Martin illustrates this with examples like GlaxoSmithKline’s facility, where focusing on outcomes rather than assumptions led to more strategic and impactful decisions.. 4.
Innovating in high-stakes environments.about how to define customer value and drive innovation.. Click the 'play button' above to listen in, or read our 5 Key Takeaways from this episode below.... 1.
We should always aim for a positive shared experience with a good outcome.The root of project dispute is usually a lack of common understanding about the why, the what, and the how related to a project.
Why the project is being built, what needs to be designed and constructed, and how this will be accomplished.If we begin to dig deeper at this root and help stakeholders to work together differently to make sure they have this common understanding, we will not only improve the way projects are delivered but also the way people feel about their experience working on a project.. 2.